WORDS WITH POWER
Salt & Sage is a strategic writing service led by former journalists Manfreda Cavazza and Felicity Haythorn.
We cut through exaggerated marketing hyperbole to craft simple, story-led copy that connects you with your people.
Ready to tell your story?
It takes courage and scrutiny to unearth your brand’s essence and express it with confidence. That’s what we do. We write words that make the right people take action.
Too busy changing the world to write your own copy?
Struggling to align your team to your mission?
Want to spread the word about your fantastic idea but not sure how?
You need a clear message, a singular voice and a bold story.
Work with us
We create strategic, story-led concepts from beautiful brand books to editorial in-house magazines and concise website copy. Your words will land with intention, opening you up to the audiences who need you the most.
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We’ll define your brand essence: what you stand for and how you’re different.
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Your written and spoken identity: a common language that gives you direction, confidence and consistency.
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Clear and compelling copy and story-led content: be seen, heard and understood.
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Easy-to-follow templates, writing workshops and practical manuals: everything you need to align your team.
About us
We chose our name thoughtfully, combining salt’s ability to refine, preserve and improve with sage’s wisdom, harmony and positivity.
At Salt & Sage, we draw on our 40+ years of combined experience as journalists, writers, and brand storytellers to uncover and tell authentic stories with real flavour.
As “salty” people, it’s no surprise that we say it how it is. We challenge you, ask tough questions and encourage you to go against the grain. But we do this because we care. We love nothing more than getting into your cause and inspiring you — and the talented creatives we collaborate with — to make a difference.
We’re on a mission to banish fluff and corporate jargon. We like to keep messaging simple, minimal and honest, adding a pinch of editorial flair to spice things up. No matter where you are on your business journey, investing in a words-first strategy will position you as an authentic thought leader and create a compelling narrative that you can weave through all your communications.
CLIENT LOVE
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Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.
Lorna Perrin, brand and marketing consultant,
E.L.V. DENIM — Tone of voice and web copy -
Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.
Anna Giles, digital content manager, Swanky Agency — Content writing
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We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.
Hanaan Rasheed, assistant marketing manager,
Baros Maldives — Brand book
How we ended up in paradise writing a book…
