WORDS WITH PURPOSE

Salt & Sage is a strategic writing service led by former journalists Manfreda Cavazza and Felicity Haythorn.

Our editorial edge sells your brand with integrity, via messaging with purpose, content with longevity and copy with meaning.

Ready to tell your story?

It takes courage and scrutiny to unearth your brand’s essence and express it with confidence. That’s what we do. We write words that make the right people take action.

  • Too busy changing the world to write your own copy?

  • Struggling to align your team to your mission?

  • Want to spread the word about your fantastic idea but not sure how?

You need a clear message, a singular voice and a bold story.

JOIN THE WISE WOMEN MENTORSHIP ***

JOIN THE WISE WOMEN MENTORSHIP ***

Introducing The Salt & Sage Mentorship For Female Founders 

Each quarter, we’ll sponsor one very special female founder and work with her to develop the words she needs to bring her brand to life — whether it’s website copy, a landing page or a month’s worth of content.

Applications for summer 2025 are now open. It’s free!

What we do

We create strategic, story-led copy and content that connects and converts. From brand books and in-house magazines to website copy, emails and blogs, your words will land with intention.

Social media is rented land. One algorithm change and poof – your reach is gone. It’s time to own your content.

Your websites, blogs and emails belong to you. No tech overlords, no sudden changes. Just your space, your voice and an engaged audience who is primed for your services – not just mindlessly scrolling past.

  • Your brand's DNA. We'll define your unique voice and create a comprehensive manual to ensure consistent messaging across all platforms. Because your brand deserves to be heard.

  • Your website isn’t just a nice-to-have – it’s your digital home, the one online space you actually own. In a world drowning in digital noise, you need more than a pretty site. You need words that work.

    We craft strategic, story-led copy that doesn’t just convert – it connects. No fluff, no jargon: just compelling messaging that makes your brand unforgettable.

    With the right words, the right structure and a solid story-led strategy, your website becomes more than a digital brochure – it’s a magnet for your ideal audience, a trust-builder, and a business asset you control. No algorithms required.

  • Did you know that companies with blogs produce an average of 67% more leads monthly than companies that don't blog? (DemandMetric).

    Your blog keeps your audience engaged, establishes your authority and gives you a platform to share ideas without fighting for attention in a chaotic social feed. 

    We write editorial-style short, medium and long-form blogs that have a story behind them and help brands expand their reach: be seen, heard and understood.

  • Sending emails really is a no-brainer: for every £1 you spend on email marketing, you get almost £40 back, according to research from Statista.

    But they need to be good emails, that people will actually want to read. That’s what we do. Gorgeous, readable and entertaining newsletters that tell a story.

  • Print can forge a connection with the reader that transcends the digital realm. It’s so much easier on the eye than staring at a screen. People are also 70 per cent more likely to remember a brand they see in print than online. 

    Ready to share your expertise with the world? We offer comprehensive book project services, guiding you from initial concept to a polished, print-ready manuscript.

    Whether you need editorial consulting and support or want us to write the book from scratch, we can help.

About us

We chose our name thoughtfully, combining salt’s ability to refine, preserve and improve with sage’s wisdom, harmony and positivity.

At Salt & Sage, we draw on our 40+ years of combined experience as journalists, writers, and brand storytellers to uncover and tell authentic stories with real flavour.

As “salty” people, it’s no surprise that we say it how it is. We challenge you, ask tough questions and encourage you to go against the grain. But we do this because we care. We love nothing more than getting into your cause and inspiring you — and the talented creatives we collaborate with — to make a difference.

At S&S, we write words that sell without selling out. No fluff, no soulless drivel – just smart, high-quality copy and content that puts brands and audiences first. SEO matters, AI has its place, but real connection wins. Own your website, blog and emails – don’t let algorithms call the shots. Because the internet doesn’t need more noise. It needs more YOU.

CLIENT LOVE

  • Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.

    Lorna Perrin, brand and marketing consultant,
    E.L.V. DENIM — Tone of voice and web copy

  • Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.

    Anna Giles, digital content manager, Swanky Agency — Content writing

  • We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.

    Hanaan Rasheed, assistant marketing manager,
    Baros Maldives — Brand book

Content on the internet is a mess (and we’re p*ssed off about it)