WHAT WE DO

Fed up with empty words? Looking for copy that reassures, supports and nurtures? You’re in the right place. 

We take your brand to the next level through words that clearly communicate your core message in a unique, engaging and honest way.

Words that sell without selling out.

WORK WITH US

  • KEEP US ON SPEED DIAL: RETAINER COPYWRITING THAT WORKS

    Want a trusted, no-BS copy team in your corner? Hire us on retainer, and we’ll dive deep into your brand, delivering strategic words that actually sound like you (but better) – month after month.

    Peace of mind: reliable, fast-turnaround copy when you need it. No last-minute scrambles.

    A consistent brand voice: we’ll keep your messaging tight, sharp and unmistakably you across every channel.

    An extension of your team: no fluff, just seasoned copywriters who get your brand.

    GET IN TOUCH FOR A QUOTE

  • BIG PROJECT? BIG DEADLINE? BRING IN THE BIG GUNS

    Need expert copy, fast? Whether it’s a website launch, brand voice refresh or writing a book, we’ll jump in, get to the heart of your brand and deliver standout copy that actually works.

    Total flexibility: website launch? Blog series? Brand messaging revamp? We’ll make it happen.

    Fresh creative firepower: need a second pair of eyes (or a fresh perspective)? We bring big ideas and sharp execution.

    No guesswork: clear deliverables, firm timelines. You’ll know exactly what you’re getting and when.

    TELL US ABOUT YOUR PROJECT

PROJECT WORK

  1. Messaging & tone of voice

  2. Story-led website copy

  3. Editorial content

  4. Brand books

    KEEP SCROLLING TO FIND OUT MORE*

    *Can’t find what you’re looking for? Drop us a line and we’d be happy to discuss your writing project.

PROJECT PRICING

  • 1 MESSAGING & TONE OF VOICE

    DEFINE YOUR BRAND. NAIL YOUR VOICE.

    Your brand deserves a voice as distinct as your offering. We’ll craft a comprehensive messaging and tone of voice guide – your north star for consistent, standout communication. No more guesswork. No more bland, forgettable copy. Just a rock-solid foundation for every word you put out into the world.

    >>What’s included:

    The heart of your brand – who you are and what you stand for.

    Your what, how, why (aka: why people should care).

    Values, personality and that secret sauce that sets you apart.

    Deep dive into your audience – their challenges, their needs and how you transform their world and make it better.

    Prices start from £3,000.

    GET IN TOUCH

  • 2 STORY-LED WEBSITE COPY

    STORY-LED WEBSITE COPY THAT ACTUALLY CONNECTS

    This isn’t just words on a page – it’s strategic, story-driven website copy that turns curious visitors into loyal customers.

    We blend storytelling, SEO and a journalist’s knack for cutting through the noise to create copy that sells – without screaming “BUY ME.”

    What’s included:

    Five powerhouse pages: Home, About, Services, Contact and Blog.

    Copy that clicks: engaging content, strong CTAs, footer copy and microcopy for a seamless user experience.

    SEO smarts: metadata, formatting and page structure to help you get found and remembered.

    Prices start from £2,800.

    GET IN TOUCH

  • 3 EDITORIAL CONTENT

    WORDS CRAFTED BY JOURNALISTS THAT PEOPLE WANT TO READ

    Need words that do their job and sound damn good? You’re in the right place.

    From punchy blogs and press releases to deep-dive white papers and case studies, we craft editorial content that informs, engages and (softly) sells.

    We also create story-driven email newsletters and high-converting landing pages and lead magnets because, let’s face it, email marketing still reigns supreme.

    >>Prices start from £385 for short-form copy, eg blogs, press releases and marketing copy (max 500 words).

    >>For long-form copy, prices start at £750 for thought-leadership pieces, white papers and case studies (max 2,000 words).

    GET IN TOUCH

  • 4 BRAND BOOKS

    BECAUSE PRINT STILL PACKS A PUNCH

    In a world drowning in digital noise, print is the unexpected power move. And as ex-journalists, we love seeing words on paper – yours included.

    We offer a range of book services:

    >>Editorial consulting, copyediting and proofreading only: we’ll guide you through the writing process and advise on direction and content, ensuring your book stays true to its objectives.

    Prices start at £2,500 for a 20,000-word book. 

    >>Writing and full project management: we’ll bring your book to life, from initial concept to final proof.

    Prices start at £10,000 for a 20,000-word book. 

    GET IN TOUCH

IMMERSION WEEK

FIVE DAYS. TOTAL FOCUS. POWERFUL RESULTS.

Need killer copy, fast? Our Immersion Week is a deep-dive, high-impact sprint designed to get your brand story straight and your words working harder – without dragging things out for weeks.

For five laser-focused days (Monday to Friday), we’ll immerse ourselves in your business, your audience and your goals, crafting copy that actually sounds like you and sells like hell.

Start the week with an idea. End it with polished, powerful copy that’s ready to roll. No fluff. No faff. Just results.

  • Immersion Week is all about flexibility. We’ll work with you to nail down the perfect scope – so you get exactly what you need, within budget, without the fluff. No cookie-cutter solutions, just a week of focused, high-impact work that moves the needle on your biz.

  • Here are some examples of what we can deliver:

    1 x website copy refresh plus 1-hour messaging consultancy and Brand Essence document 

    OR

    3 x long-form blogs and 1 x case study: 

    OR 

    1 x white paper or report 

    OR 

    1 x landing page plus email flow (welcome sequence/launch sequence)

    OR 

    A selection of smaller pieces of content 

    P.S. These are just tasters, a little flavour of what's possible. We’re all about bespoke, so let’s chat about what you need.

  • £1,800

RETAINER PACKAGES

Your story, told consistently.

Need a steady stream of standout content without the last-minute scramble? We’ve got two ways to make it happen:

The S&S Storyteller Bundle

Your monthly fix of epic content. Blogs, emails, social posts – all perfectly aligned with your brand’s vibe. We write it, you shine. Ready to own your narrative? Let’s turn your story into a movement.

  • Monthly 20-minute strategy call

    1 x long-form blog post (up to 1,000 words)

    3 x emails (based on blog content)

    9 x LinkedIn posts (with image/graphic suggestions)

    9 x Instagram posts (with engagement tips and image/graphic suggestions)

    1. Two rounds of amends for each piece of work. 

    2. Research (high-quality outbound and relevant inbound links for blogs).

    3. Great editorial-style writing.

    4. Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).

    5. Compelling but sensitive CTAs (mix of hard and soft selling).

  • £650 per month (minimum three months required).

The S&S Bespoke Retainer

Your brand’s personal copywriting squad – always ready when you need us. Whether it’s a website overhaul or a big campaign, we’ll tailor a package to suit your needs. Let’s create some unforgettable content.

  • A typical six-month retainer could include:

    • Monthly consultation: 1 x monthly call to discuss strategy and content.

    • Content planning: A six-month editorial content plan.

    • Content creation:

      • 12 x SEO-optimised short blogs (up to 800 words)

      • 6 x editorial/trend newsletters

      • 6 x sales-led emails (with editorial angle)

      • 1 x proofreading of in-house magazine

      • 2 x press releases

      • 3 x pieces of ad-hoc copy examples include press releases, social media copy, and proofreading.

    1. Two rounds of amends for each piece of work. 

    2. Research (high-quality outbound and relevant inbound links for blogs).

    3. Great editorial-style writing.

    4. Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).

    5. Compelling but sensitive CTAs (mix of hard and soft selling).

  • From £2,500 a month (minimum six months required).

The process

For all our writing services.

  • INCLUDED AS STANDARD IN ALL OUR MESSAGING & COPYWRITING SERVICES

    1. Two rounds of amends for each piece of work. 

    2. Research (high-quality outbound and relevant inbound links for blogs).

    3. Great editorial-style writing.

    4. Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).

    5. Compelling but sensitive CTAs (mix of hard and soft selling).

  • Salt & Sage is a joint venture between Manfreda’s business, ClaraComms Limited, and Felicity’s business, Haythorn Copy Limited. You’ll be invoiced by one of us (please see our T&Cs of business).

    Deposit and invoicing — we require full payment upfront for projects up to £400. For projects valued at £401 and above, there’s a 25% project deposit. We won’t start work until this is received. The remainder (75%) is invoiced upon completion. For retainer contracts and projects lasting over four weeks, we invoice monthly in advance. 

1 FIRST DATE

We chat, figure out what you need, agree on the scope, sign the papers and boom – deposit paid. We’re in business.

2 DEEP DIVE

We get into the nitty-gritty: messaging questionnaire, briefing call, copy audits, research – basically, we get to know your brand inside out.    

3 PLAN

We outline, set deadlines and plot the strategy.

4 WORD MAGIC

Now the fun begins. We craft words that pop, sizzle and make your audience stop scrolling.

5 EDIT AND LAUNCH

Two rounds of edits, final copy goes live, invoice paid – and voilà, it’s time to celebrate!

We know you believe in what you do and want to help even more people, but reaching the right audience has been a challenge. You’ve got the ideas, dreams and vision, but you don’t have the expertise in-house to implement them. Maybe your brand has exploded and evolved at such a rate that you can’t keep up. 

HOW WE WORK

ALWAYS REAL

We don’t do fluff. We call out the BS when we see it and always tell it like it is. Honest, genuine and no nonsense.

EVER CURIOUS

We’re obsessed with the story. We’ll dig deep, ask tough questions and keep going until we find that perfect angle.

QUIETLY BOLD

With a background in journalism, we know when to speak up and when to let our work do the talking. We’re confident, understated and never afraid to push boundaries.

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CLIENT LOVE

  • Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.

    E.L.V. DENIM — Tone of voice and web copy

  • Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.

    Swanky Agency — Content writing

  • We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.

    Baros Maldives — Brand book