WHY?
It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.
Content on the internet is a mess (and we’re p*ssed off about it)
In this blog, we investigate why high-quality digital copy and content matters more than ever and how you can take ownership of yours – through your website, blog and emails – so you’re not at the mercy of algorithms or social media chaos.
Print power: why paper and ink reign supreme in the age of AI
Forget the metaverse; print is making a comeback.
There is no escaping that we live in a digital world. AI is changing the game, and tech is only getting faster and more efficient. But let’s be honest: all this progress isn’t necessarily making us happier. In fact, there's a growing hunger for something real — something tangible and authentic. That’s where print comes in.
Authentic messaging for purpose-led brands: what it is, why it’s fundamental and how to get it right (with lessons from Pamela Anderson)
Have you noticed that people never say they’re obsessed with X brand ‘because their Instagram looks amazing’, ‘…because they have a clever tagline’ ‘…because their TV jingle is so catchy’?
While these elements might grab attention, they’re rarely the reason people truly fall in love with a brand. People fall in love with a brand because of how it makes them feel. And much of that emotional connection is down to expert messaging: the words used to communicate with its audience. In this article, we’re going to tell you what brand messaging is, why it’s key to your business strategy and how to do it right.
The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives
Discover how we worked with luxury lifestyle resort Baros Maldives to write a coffee table book to celebrate its 50th anniversary. Learn valuable lessons about how you too can use storytelling for business techniques and how our editorial content and copywriting services empower you to tell your story in a way that resonates with the right people.
