WHY?

It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.

The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives
Strategic storytelling, Copywriting, Editorial content, Brand book Manfreda Penfold Strategic storytelling, Copywriting, Editorial content, Brand book Manfreda Penfold

The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives

Discover how we worked with luxury lifestyle resort Baros Maldives to write a coffee table book to celebrate its 50th anniversary. Learn valuable lessons about how you too can use storytelling for business techniques and how our editorial content and copywriting services empower you to tell your story in a way that resonates with the right people.

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How to leverage high-quality editorial content to elevate ROI and reach your business goals
Content planning, Marketing, Editorial content Felicity Haythorn Content planning, Marketing, Editorial content Felicity Haythorn

How to leverage high-quality editorial content to elevate ROI and reach your business goals

Did you know that most high-calibre content marketers have an editorial background? That means they cut their writing teeth at newspapers and magazines where they gained the experience and skills needed to identify stories that matter to their readers, provide the facts in a balanced, well-researched and honest way and write high-quality, beautifully edited and highly readable content that can’t help but engage audiences.

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