WHY?
It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.
How to leverage high-quality editorial content to elevate ROI and reach your business goals
Did you know that most high-calibre content marketers have an editorial background? That means they cut their writing teeth at newspapers and magazines where they gained the experience and skills needed to identify stories that matter to their readers, provide the facts in a balanced, well-researched and honest way and write high-quality, beautifully edited and highly readable content that can’t help but engage audiences.
Harness the power of your voice
Why developing your tone of voice is one of the most cost-effective ways to make waves in a crowded marketplace. A guide for forward-thinking organisations committed to making a meaningful impact.
Salt & Sage Strategic Storytelling: what we do, why we do it and who we are
Welcome to the world of Salt & Sage Strategic Storytelling, where words come alive and narratives are crafted with purpose. We are Felicity Haythorn and Manfreda Cavazza, the wise wordsmiths behind the brand, and this is the story of why we do what we do.
The Salt & Sage guide to meaningless marketing bullshit (and what words to use instead)
Personas. Avatars. Funnels. Mission, vision, values, USP. WTF?! Join us as we translate the most annoying jargon into clear, simple language so we can speak the language of business owners and brands on a level that works for us all.
