WHY?

It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.

How to leverage high-quality editorial content to elevate ROI and reach your business goals
Content planning, Marketing, Editorial content Felicity Haythorn Content planning, Marketing, Editorial content Felicity Haythorn

How to leverage high-quality editorial content to elevate ROI and reach your business goals

Did you know that most high-calibre content marketers have an editorial background? That means they cut their writing teeth at newspapers and magazines where they gained the experience and skills needed to identify stories that matter to their readers, provide the facts in a balanced, well-researched and honest way and write high-quality, beautifully edited and highly readable content that can’t help but engage audiences.

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Conquering content: how to create a strategy, plan with purpose and write with intention
Content planning, Strategic storytelling Felicity Haythorn Content planning, Strategic storytelling Felicity Haythorn

Conquering content: how to create a strategy, plan with purpose and write with intention

How do you transform the ideas swirling in your head into compelling, engaging content that resonates with your audience? The answer lies in having a solid content strategy. Here we share our proven content writing process, turning what may seem daunting into a fulfilling endeavour.

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