Salt & Sage Strategic Storytelling: what we do, why we do it and who we are
Welcome to the world of Salt & Sage Strategic Storytelling, where words come alive, and narratives are crafted with purpose. This is the story of why we do what we do.
What is Salt & Sage Strategic Storytelling?
Salt & Sage is a story-led copywriting and content service for purpose-led, evolving brands. We’re passionate about elevating your copy to deepen your connection to your audiences and get your service or product out into the world.
How do we do it? Well, we use storytelling for business to create a narrative that conveys complex concepts in a way that engages and resonates with audiences. As former journalists, we know how stories make humans sit up and listen. We’re literally hardwired to settle down and become immersed. We’re all searching for that emotional connection that builds trust.
And trust is key. Our journalistic training drilled us to uncover the truth about a story. This means we always lead with the facts. We seek authenticity, not a display. In a landscape cluttered with meaningless marketing jargon, this is why we stand for clarity, brevity, and honesty.
Striving for messaging that means something
Why do we do what we do? Because we knew we could write words that actually meant something. We bonded over a shared dislike for what we call meaningless marketing bullshit and a communal love for clarity, brevity and honesty. We’d both built successful careers as journalists before we went freelance after starting families. Our combined 40+ years spent writing and uncovering the truth, along with our unique editorially focused storytelling skills, have been invaluable in understanding what makes people tick and creating a desire for whatever brand, product or service we’ve been asked to promote.
We were, quite frankly, fed up with how much average copy and content exists online: content created for content’s sake, not to actually communicate with real people and serve them what they need.
So, we felt compelled to create Salt & Sage. We’re not just a content writing service; we’re a community. We see you because we’re like you. Striving for more, valuing meaningful messaging, and standing against empty words, we aim to build a community that empowers change in corporate culture — even if it’s just a little bit.
How we work - five things you need to know about the Salt & Sage approach
We’re salty. That means we’re not afraid to do things differently. Unlike a big agency, what you see is what you get: two seasoned writers who’ll tell you how it is, point out things that are not currently right and strip away the fat to get to the bones of your story. We always approach projects from an editorial perspective, with curiosity. This means asking tough questions and not giving up until we find that gem of an angle.
We’re wise. Yep, we’re sages! We speak from 40+ years of combined experience as journalists, offering superior writing and storytelling skills that draw people in. We trust our knowledge and intuition. Decades of writing for magazines, national papers and high-end luxury brands means we know when words are shit and when they’re the shit.
We’re driven by purpose. There’s meaning behind everything we write – no marketing waffle.
We’re in it for the long haul. We’re all about making connections that last and building relationships that thrive. That means we’ll always check in after a project has finished to see how you’re doing. Two brains for the price of one means you can trust us to take on, manage and deliver big projects.
We’re lovely! Warm, friendly and relaxed, we’re proper humans! Simply put, we’re really nice people to work with. We love what we do, and we prioritise supporting you to get your message out into the world.
And a bit about what we don’t do …
Marketing buzzwords: for example, anything related to sales ‘funnel’ or ‘pipeline’. Just. Please. No.
Mission, vision or value statements. We’re former journalists who follow the basic investigative technique of the four Ws (and one H): why, what, who, where and how. This is the framework of how we compose our strategic storytelling to capture important perspectives and make it relevant and meaningful to audiences. That means there’s no room for fluff.
Bad vibes. We only work with brands whose values align with ours.
Join us
Salt & Sage Strategic Storytelling is more than a copywriting service; it’s an invitation to join a community of brands and creative freelancers striving for more. If you’re ready to go the distance, build a legacy and craft messaging that truly matters, we’re here for you. Let’s create stories that resonate and endure. Welcome to Salt & Sage.
