WHY?

It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.

Print power: why paper and ink reign supreme in the age of AI
Copywriting, Strategic storytelling, Brand book Manfreda Penfold Copywriting, Strategic storytelling, Brand book Manfreda Penfold

Print power: why paper and ink reign supreme in the age of AI

Forget the metaverse; print is making a comeback.  

There is no escaping that we live in a digital world. AI is changing the game, and tech is only getting faster and more efficient. But let’s be honest: all this progress isn’t necessarily making us happier. In fact, there's a growing hunger for something real — something tangible and authentic. That’s where print comes in.

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The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives

The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives

Discover how we worked with luxury lifestyle resort Baros Maldives to write a coffee table book to celebrate its 50th anniversary. Learn valuable lessons about how you too can use storytelling for business techniques and how our editorial content and copywriting services empower you to tell your story in a way that resonates with the right people.

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