WHY?
It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.
Authentic messaging for purpose-led brands: what it is, why it’s fundamental and how to get it right (with lessons from Pamela Anderson)
Have you noticed that people never say they’re obsessed with X brand ‘because their Instagram looks amazing’, ‘…because they have a clever tagline’ ‘…because their TV jingle is so catchy’?
While these elements might grab attention, they’re rarely the reason people truly fall in love with a brand. People fall in love with a brand because of how it makes them feel. And much of that emotional connection is down to expert messaging: the words used to communicate with its audience. In this article, we’re going to tell you what brand messaging is, why it’s key to your business strategy and how to do it right.
The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives
Discover how we worked with luxury lifestyle resort Baros Maldives to write a coffee table book to celebrate its 50th anniversary. Learn valuable lessons about how you too can use storytelling for business techniques and how our editorial content and copywriting services empower you to tell your story in a way that resonates with the right people.
8 ways to sound more authentically like YOU in your copy and content
It’ll come as no surprise that the number one question we get asked as copywriters is: how do I sell and still sound authentically like me? Here we get down and dirty with why it’s so important to write authentically for your business, what’s stopping you and how to write in your true voice.
