Have you noticed that people never say they’re obsessed with X brand ‘because their Instagram looks amazing’, ‘…because they have a clever tagline’ ‘…because their TV jingle is so catchy’? 

While these elements might grab attention, they’re rarely the reason people truly fall in love with a brand. People fall in love with a brand because of how it makes them feel. And much of that emotional connection is down to expert messaging: the words used to communicate with its audience. In this article, we’re going to tell you what brand messaging is, why it’s key to your business strategy and how to do it right.