E.L.V. DENIM, 2023
Tone of voice guidelines
Web copy
Copy editing
E.L.V. DENIM is a sustainable denim brand founded by stylist Anna Foster. Anna was acutely aware that a balance needed to be struck in the brand’s communications: she didn’t want to lecture people but she was also incredibly passionate about the need to be change-makers in the fashion industry. The brand needed to shout luxury and remain true to its core sustainability values. We developed a comprehensive tone of voice document that captured this and re-wrote all the web copy to better reflect the company’s positioning.
Check out the work we delivered for E.L.V. DENIM below.
Lorna Perrin, brand strategy consultant for E.L.V. DENIM
“We needed some help to capture the essence of the brand’s voice for all channels.”
“The output that was created really delivered on the business needs! Brilliant writers, hard-working and dedicated to delivering the best.”
