FatFace, A/W 2021 and S/S 2022

• Catalogues

• Storytelling

• Copywriting

• Copy editing

• Flatplanning

We were tasked with creating engaging and compelling content for British clothing and accessories brand FatFace’s new US brochure, launching in autumn 2021. 

FatFace has been on the East Coast of the US for around four years and its stores have been a success. The US market loves the brand’s ‘Britishness’ and the FatFace’s eco ethos also plays a big part in its growing popularity. It was the brand’s first-ever US catalogue, published to drive traffic to the website and footfall to shops.

We managed the project with the designer and client to ensure deadlines were met, and came up with themed ‘stories’ for FatFace sustainable Made For Life concept. Copy had to be short, sweet and succinct for a new US consumer, but still tell a story.

Freddie and I flatplanned the 64pp catalogue, created editorial style interview questions for the designers, wrote the copy and proofread the final PDFs.

FatFace were thrilled with the result, saying that online sales had increased following this catalogue’s pre-Christmas drop- proof that print still packs a punch! They subsequently booked Freddie and I to work on the spring 2022 US catalogue, which was another success.

Have a look at some extracts from the catalogue below.