Red Paddle, 2023

• Storytelling

• Web copy

• Email flow

Red Paddle is the world’s number one stand-up paddleboarding brand, known for the high quality of their kit as much as for their love of the sea. The Devon-based company approached us to create compelling story-led sales copy for their radical new hybrid coat, the Revolution: designed without constraints for bold adventures on the beach, on the slopes and everywhere else in between. 

We were tasked with crafting the sales page for the Revolution 3-in-1 Parka, creating a narrative to highlight how Red’s defiant new take on the changing robe concept was stylish, waterproof, snug and – most importantly – versatile: a game-changer that their audience would be proud to wear year-round, in any setting, their go-to piece of kit for all of life’s adventures. 

Have a look at some extracts from the sales page below.